When a person enters a debate, argument, or some type of
persuasion they usually start with on form of appeal. Logos, pathos, mythos, or
ethos. These all have their places in an argument, typically they are best used
when timed right. Say you are giving a speech, to an audience of a college. You
are trying to persuade them to stop their over consumption, you would most
likely appeal to them with logos. They would be in that type of mindset, if
they were on a college campus and showed up.
However, if you want to soften them up or seal the deal, at
the beginning or the end of the speech you could use a pathos appeal. Something
like dying sea birds or sick children. This would help open them up to your
idea making them more receptive or help reaffirm all the evidence you presented
them.
So it is good to combined different appeals, as well as,
time them or pace them to maximize their effectiveness. The only downside is
using to many different approaches to fast or at once. People might think you
are “backpedaling.”
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